OPI
Nails "All Shook Up" With Lacquers
2/10/2005
The
marketing team for the new musical ALL SHOOK UP, which opens
soon on Broadway, has teamed up with various companies for
thematic product promotions.
One
is OPI with a line of nail lacquers. Following is a preliminary
announcement from OPI. Visit www.opi.com to watch for more
details and product images to come. To learn more about the
musical visit www.allshookup.com and check our News Archive
for various postings about the show in recent weeks and months.
NAILS
GET READY TO ROCK & ROLL!
OPI
Shakes Up Nails with All Shook Up™ Nail Lacquers Inspired
by the hit Broadway show that’s inspired by the music of Elvis
Presley®, OPI presents its newest selection of Nail Lacquers
… it’s All Shook Up™ – and it’s shaking things up everywhere!
“We’ve
created our All Shook Up Nail Lacquers to tie in with this
hot new show and to celebrate the music of Elvis Presley in
a colorful, upbeat way,” saysSuzi Weiss-Fischmann, OPI Executive
Vice President and Artistic Director. “Each of the six Nail
Lacquers is named after a song in the show – together, they
really rock this season’s fashion story!”
Featuring
more than 25 classic Elvis Presley hits, All Shook Up is a
burnin’ new musical that follows a young girl in the 1950’s
as she discovers her dreams through the power of rock and
roll. All Shook Up by OPI includes six fabulous Nail Lacquers
named for Elvis Presley hits featured in the show:
All
Shook Up™ A brilliant, shimmery red that totally rocks!
Burning
Love™ Hot orange glowing with desire.
A
Little Less Conversation™ Word’s can’t describe this fabulous
lemony yellow!
Can’t
Help Falling in Love™ This irresistible fuchsia will steal
your heart.
Love
Me Tender™ A tender peach kissed with gold.
It’s
Now or Never™ Try this jeweled purple before it’s gone!
All Shook Up by OPI will be available beginning April 1, 2005,
at fine salons including Regis, JCPenney, Trade Secret and
ULTA for $7.50 ($12.50 CAN) suggested retail for each Nail
Lacquer.
For
more information, please call 800-341-9999, or visit www.opi.com.
All Shook Up and Elvis Presley are a registered trademarks
of Elvis Presley Enterprises, Inc.
(News,
Source: EPE)
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