BMG,
it's time for "Elvis' Greatest Hits" on DVD!
Many
fans have contacted EIN in 2004 asking why BMG doesn't release
an Elvis' Greatest Hits DVD.
While
there are obvious problems (principally a lack of visual material
for most songs and radically different types of visual material
for what is available), these should only be logistical problems
which can be overcome using today's technology.
EIN
has commented before on Elvis' lack of sales firepower compared
to numerous other "oldies" or "back catalog" acts. A definitive
Elvis greatest hits disc should go a long way towards changing
this situation.
Using
Australian results as one indicator the following picture
emerges around Platinum level certification (it is reasonably
representative of what is happening elsewhere):
Hell
Freezes Over The Eagles (Px15)
One
Night Only Bee Gees (Px7)
Michael
Jackson #1's (Px5)
Black
& White Night Roy Orbison (Px5)
Neil
Diamond's Greatest Hits (Px4)
One
Voice: The Greatest Clips John Farnham (Px4)
The
'68 Comeback Special Elvis (Px1)
Aloha
From Hawaii Elvis (Px1)
EIN
urges BMG to develop a definitive Elvis' greatest hits DVD.
Using
a mix of existing audio-visual Elvis material (eg. Jailhouse
Rock; Return To Sender) and contemporary video clips (in the
A Little Less Conversation vain), a first-rate production
could be established as the perennial best selling Elvis DVD...in
the same way as other record companies have established the
abovementioned titles.
The
scarcity of appropriate high quality audio-visual Elvis material
means the compilation will not be cheap...but it would be
a fitting tribute and sound investment in the world's greatest
recording artist!
Release
of a "greatest hits" DVD package would be consistent with
comments made by Ernst Jorgensen that the broader market is
more interested in the well known hits rather than secondary
hits.
EIN
welcomes your comments on this issue. All comments
will be passed on to BMG.
(Spotlight
Article /Comment, Source: EIN)
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