Gold
and Platinum Sales Awards for '68 Comeback and Aloha DVDs
8/15/2004,
Source: EPE
“THE
KING OF ROCK 'N' ROLL™” ADDS GOLD AND PLATINUM TO HIS
COLLECTION AS “ELVIS: ‘68 COMEBACK SPECIAL - DELUXE
EDITION DVD” AND “ELVIS, ALOHA FROM HAWAII- DELUXE EDITION
DVD” RECEIVE DOMESTIC AND INTERNATIONAL RIAA CERTIFICATIONS
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50th
Anniversary of Rock 'n' Roll Helps Drive Sales
Over
500 Elvis fans gathered early this morning on the front
lawn of Graceland for a special award presentation, celebrating
the continuing and growing success of Elvis’s career. With
more than 300,000 DVDs sold, two special, deluxe edition
Elvis Presley DVDs, “Elvis: ’68 Comeback Special – Deluxe
Edition DVD” and “Elvis, Aloha from Hawaii- Deluxe Edition
DVD” have been certified double Platinum and Platinum, respectively,
by the Recording Industry Association of America (RIAA).
Released
by BMG Strategic Marketing Group and Elvis Presley Enterprises,
Inc. to help commemorate the 50th Anniversary of rock 'n'
roll, the DVDs have also reached Gold and Platinum status
internationally. “Elvis: ’68 Comeback Special – Deluxe Edition
DVD” was certified Platinum in Australia and Britain, and
triple Platinum in Canada while the “Elvis, Aloha from Hawaii
– Deluxe Edition DVD” was certified Gold in Britain, Platinum
in Australia and double Platinum in Canada. BMG Strategic
Marketing Group, working in conjunction with Elvis Presley
Enterprises, released the special DVDs to commemorate the
50th anniversary of rock 'n' roll, which was officially
celebrated around the world on July 5th, with most of the
activities emanating from Elvis Presley’s hometown, Memphis,
TN.
The
anniversary commemorates Presley’s recording of “That’s
All Right” which historians point to as the “big bang” of
rock 'n' roll that ushered in a cultural revolution. BMG
also released the original “That’s All Right” with an alternate
version of the track as well as its original B-side “Blue
Moon of Kentucky” that became the #1 selling single, 50
years after its initial release! “The Deluxe Edition Presley
DVDs have helped us continue to build a renewed interest
in all things Elvis, and provide a wonderful visual component
to the anniversary.
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They
really show what a tremendous music talent and performer
Elvis was and why people loved and continue to love
him,” said Joe DiMuro, Executive Vice President, BMG
Strategic Marketing Group. "Elvis Presley's incomparable
magic shines brighter than ever in this comprehensive
presentation of two of the greatest performance events
of his career," said Todd Morgan of EPE, one of the
producers of the '68 and Aloha DVDs. |
"EPE,
BMG and all who worked with us on the DVD sets felt a deep
sense of privilege and historical responsibility in preparing
this stunning material for release. We are proud of our
work, but all the bows truly belong only to Elvis and to
his original collaborators. We are all thrilled that fans,
critics and new audiences have responded with what amounts
to a global standing ovation."
The
success of the ‘Elvis: 68 Comeback Special – Deluxe Edition
DVD” and “Elvis, Aloha From Hawaii- Deluxe Edition DVD”
is yet another milestone in Elvis’s record-setting music
career. He is the only artist to be inducted into all three
music Halls of Fame, including Rock 'N' Roll, Country and
Gospel. He holds the record for most top 10 pop singles,
the most gold and platinum awards and is the world’s best
selling artist, eclipsing any other musician or group in
history. His popularity remains intact to this day as there
are more active Elvis Presley fan clubs around the world
than for any other artist – dead or alive.
About
BMG
BMG
is the global music division of Bertelsmann AG, one of the
world's leading media companies. BMG owns more than 200
record labels in 41 countries including Ariola, Arista Records,
J Records, Jive Records, BMG Heritage, RCA Music Group and
RCA Label Group - Nashville. BMG Strategic Marketing Group
is a new fully integrated organization for the U.S. that
brings together BMG Heritage, BMG Special Products, Strategic
Marketing, Digital Licensing and Direct Response TV, as
well as licensing activities on behalf of all the BMG U.S.
labels.
This
combined structure of the BMG Strategic Marketing Group
offers tremendous benefit to BMG and its businesses by increasing
coordination amongst various teams and business units responsible
for all levels of exploitation, across product lines and
across labels.