Despite
suspicious minds, Elvis tops U.K. charts
The
U.K.'s 1,000th No. 1 single is a track first released in January
1959. Elvis Presley's "One Night," which was also the 80th
British chart-topper, returned to the summit of the weekly
singles sales chart Sunday.
But
alongside coverage of the historic singles chart landmark,
the U.K. media are also focusing on the all-time low sales
figures for a British No. 1 generated by Presley's two consecutive
bestsellers.
Last
week, "Jailhouse Rock" topped the chart with 21,262 copies
sold, then the lowest weekly tally for a No. 1 single. The
bar was lowered further by "One Night," which recorded over-the-counter
sales of 20,463. "Jailhouse Rock" plummeted to No. 10 on the
new chart.
RCA
Records' reissue campaign featuring all of the King's original
British No. 1s is proving highly effective in terms of chart
domination, but is attracting controversy for taking advantage
of the depressed market.
Each
of the Presley singles is a limited edition of 30,000 copies,
many of which never get into stores as they are pre-ordered
by Elvis collectors, and with singles sales so low at this
time of year, the company has practically been able to guarantee
No. 1 placement even though copies of the reissues are almost
all snapped up in their first few days at retail and are widely
unavailable by the end of the week of release.
Nonetheless,
the sales figure for "One Night" was way ahead of the 12,753
achieved by the new entry at No. 2, Manic Street Preachers'
"Empty Souls," prompting supporters of the Presley campaign
to point out that without the impetus of RCA's reissue program,
the situation could have been worse.
(News,
Source: Variety)
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