Press Release

STEADY CLOTHING & ELVIS PRESLEY ENTERPRISES PARTNER
TO LAUNCH ELVIS PRESLEY CLOTHING COLLECTION

SANTA ANA, Calif. —After outfitting and making clothes for the likes of many top musicians – including Billie Joe Armstrong, Jessica Simpson, Davey Havoc, The Living End and The Brian Setzer Orchestra – Steady Clothing is proud to announce an exciting new collection based on the legendary King of Rock and Roll, Elvis Presley. Partnering with Elvis Presley Enterprises, Inc. (EPE) of Memphis, Tennessee, the Elvis Presley collection launched during the MAGIC show in Las Vegas last month.

Steady Clothing’s signature embellishments, finishes, custom buttons, unique fabrics and custom screen-printing make it the ideal choice for the Elvis Presley clothing collection. The new line features this classic American icon with an updated feel. From the die-hard Elvis music fan to the fashion conscious, the collection is sure to have something for everyone.

“Elvis' sense of fashion and Steady Clothing's creativity and inspiration are a natural fit. We are very pleased to have Steady Clothing represent our brand,” says Beth Hooker, Domestic Licensing Manager, Elvis Presley Enterprises, Inc.

“We are very excited to be partners with Elvis Presley Enterprises, Inc. and to be associated with such a celebrated American icon,” says Eric Anthony, President of Steady Clothing. “The Elvis Presley image will fit right in with Steady’s classic look and retro-inspired fashions.”

From the jet-black pompadour in the '50s to the studded jumpsuits in the '70s, Elvis' fashion sense was nearly as cutting-edge as his music. The Elvis Presley Collection by Steady also capitalizes on the consumer's desire to present an image with clothing. The men's line includes short-sleeved button-up shirts, tees and jackets, all with exceptional details and custom embellishments. The women’s line mirrors that of the men’s only with a fitted feel and a sexier look. The women’s line features such items as woven tees, hoodies and button-up tops.

The Elvis Presley collection will be available worldwide to resort and gift stores, to alternative and specialty boutiques, and to select department stores. The full collection debuted during the MAGIC Marketplace in Las Vegas last month. MAGIC is the nation’s premier, twice-yearly fashion trade show.