Elvis
on the DVD Music Charts - why can't he compete?
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Why can't Elvis compete with other long established recording
acts?
It is interesting to note how well the Aloha and Comeback
Special DVDs are doing in Australia (the picture reflects
what is happening in many other countries) relative
to releases from other long established, major recording
artists.
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This week Aloha dropped out of the ARIA Top 50 DVD Chart
after a 15 week chart run including 3 weeks at #1.
A
comparison of major long established artists on the Australian
ARIA Music DVD chart should signal concern to Elvis fans:
ARIA
Music DVD Chart Facts
|
Title
|
Artist
|
Certification*
|
Weeks
on Chart
|
Still
on ARIA chart
|
|
#1's
|
Michael
Jackson
|
Px5
|
45
|
Yes
|
|
Hell
Freezes Over
|
The
Eagles
|
Px14
|
196
|
Yes
|
|
One
Night Only
|
Bee
Gees
|
Px7
|
185
|
Yes
|
|
Black
& White Night
|
Roy
Orbison
|
Px5
|
181
|
Yes
|
|
Aloha
From Hawaii
|
Elvis
|
P
|
15
|
No
|
|
The
'68 Comeback Special
|
Elvis
|
P
|
12
|
No
|
*
P = Platinum (shipments of 15,000)
EIN has asked these questions before:
Why is it the biggest selling recording artist in history
cannot compete with other long established acts when it comes
to sales of CDs and DVDs?
Where have all the Elvis fans gone? Perhaps the core
Elvis demographic is older and disengaged.
While one can mount a case validating Elvis' CD sales
(too many re-packaged greatest hits releases diluting sales
of the next similar release), the same argument cannot be
made for his DVD releases.
We welcome
your views
(Spotlight/Article, Source: EIN/ARIA)
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